# Bart Molenda — full profile (OFFDuty.cc)

> Toronto-based marketing executive and builder. CMO of HelloFresh Canada. 25+ years building growth functions for consumer, SaaS and marketplace businesses, run on unit economics and, increasingly, on AI agents. Founder of OFFDuty, a portfolio of AI-run ventures.

Canonical URL: https://offduty.cc/
Contact: contact form at https://offduty.cc/#contact
Location: Toronto, Ontario, Canada
Last updated: 2026-10-22

## Summary

Bart Molenda is a Toronto-based marketing executive and CMO of HelloFresh Canada, where he leads marketing for HelloFresh, Factor and Chefs Plate. Before HelloFresh he held senior marketing leadership roles at FreshBooks, Square, eBay Classifieds (Kijiji), Introhive and Moneris. He advises companies as a fractional CMO, co-founded Montgomery Partners as an advisor, speaks on marketing leadership and applied AI, serves as a non-profit board director, and builds AI-run businesses under the OFFDuty name.

## Fact sheet

- Role: Chief Marketing Officer, HelloFresh Canada
- Based in: Toronto, Ontario, Canada
- Experience: 25+ years in growth and marketing leadership
- Team: ~40-person marketing organization
- Brands under current mandate: 3 (HelloFresh, Factor, Chefs Plate)
- Sectors: consumer subscription, B2B SaaS, fintech and payments, marketplaces
- Expertise: unit economics, LTV/CAC, payback, monetization, paid media, retention, SEO/GEO, AI marketing, business management, leadership
- Education: business degree, Toronto Metropolitan University; Harvard Business School Executive Education
- Also: advisor and co-founder of Montgomery Partners; speaker; non-profit board director; founder of OFFDuty
- Athletic background: former member of Canada's National Kickboxing Team, World Championship medallist

## Work

### CMO, HelloFresh Canada (current)
Leads marketing across three brands in Canada (HelloFresh, Factor and Chefs Plate), running a ~40-person organization spanning paid media, SEO/GEO, retention and subscription growth.

### Career history (senior marketing leadership roles)
- HelloFresh Canada (CMO, current)
- FreshBooks (B2B SaaS)
- Square (fintech, payments)
- eBay Classifieds / Kijiji (marketplace)
- Introhive (B2B SaaS)
- Moneris (fintech, payments)

B2C, B2B SaaS and marketplace businesses across every stage, from scale-up to public company.

## Approach

- Every channel has to earn its budget. Marketing is a growth system with a P&L, managed on customer quality, payback and lifetime value, not clicks or signups.
- Unit economics (LTV/CAC): acquisition is judged on what a customer is worth over time against what it cost to win them, and how fast that cost comes back.
- Brand × performance: one system, not two teams. Brand should show up in acquisition cost and conversion; performance should build the brand.
- AI-native operations: builds with AI agents for research, reporting and execution so the team spends its time on judgment, creative and customers.
- Leadership: hire well, set a clear standard, stay hands-on across strategy, numbers, customers and the work itself.

## Advisory

Fractional CMO and growth advisory for founders, operators and PE-backed companies that need senior marketing judgment without a full-time hire.

- GTM & growth strategy: positioning, channel strategy and go-to-market sequencing for new products or new markets.
- Paid media & acquisition: media efficiency, channel mix and acquisition-cost discipline across performance and brand.
- Subscription commerce: retention, churn and lifetime-value systems for subscription and membership businesses.
- SEO / GEO: organic and generative-search visibility as AI changes how people discover brands.
- Unit economics & monetization: LTV/CAC, payback and pricing work that ties marketing spend to profitable growth.
- AI-native marketing: agent workflows and operating models so a lean team can move at the speed of a large one.

## Speaking

Available for keynotes, panels and closed-door sessions on marketing leadership and applied AI in growth.

- AI & the future of discovery (keynote)
- Platform dependency & owned audience (keynote / panel)
- Zero-party data strategy (workshop)
- Brand vs. performance attribution (panel)

## Boards, governance and government relations

- Non-profit board: recently elected as a director on a non-profit board. Board focus: growth, brand and commercial strategy oversight.
- Open to select advisory and board roles with PE-backed operators and private companies.
- Government relations: work connecting private-sector growth and commercial experience with public policy conversations. Details available on request.
- Montgomery Partners: co-founded as an advisor.

## Ventures: OFFDuty

OFFDuty is a small portfolio of independent, AI-run businesses. The operating philosophy is in the name: systems built to run without needing a human in the loop for every decision. Motto: "Only wake me when it matters."

- Unattendly: an AI voice agent for small-business appointment booking.
- Scout System: an autonomous lead-generation engine.

## Off duty

Cycling, motorcycling and skiing. Former member of Canada's National Kickboxing Team and World Championship medallist.

## FAQ

**Who is Bart Molenda?**
A Toronto-based marketing executive with 25+ years building growth functions for consumer, SaaS and marketplace businesses. He is CMO at HelloFresh Canada and founder of OFFDuty, a portfolio of AI-run ventures.

**What is his current role?**
Chief Marketing Officer at HelloFresh Canada, leading marketing for HelloFresh, Factor and Chefs Plate with a ~40-person team across paid media, SEO/GEO, retention and subscription growth.

**Where has he worked?**
HelloFresh Canada (current), and before that senior marketing leadership roles at FreshBooks, Square, eBay Classifieds (Kijiji), Introhive and Moneris.

**What does he specialize in?**
Efficient growth: unit economics, LTV/CAC and payback, paid and performance media, subscription retention, SEO and generative search, monetization, and AI-driven marketing operations.

**What is OFFDuty?**
Bart's portfolio of independent, AI-run businesses, including Unattendly (an AI voice agent for small-business appointment booking) and Scout System (an autonomous lead-generation engine).

**How do I reach him?**
Use the contact form at https://offduty.cc/#contact about advisory, speaking, board or government relations.

## Links
- Website: https://offduty.cc/
- Contact form: https://offduty.cc/#contact